Cold chain industry business innovation is necessary to make up for shortcomings, de-inventory, and reduce costs. At the same time, the structural contradictions faced by cold chain logistics include structural contradictions in the regional layout of the cold chain industry; structural contradictions in cold chain transportation capacity; structural contradictions in cold chain warehousing capacity; structural contradictions in the supply and demand of cold chain logistics talents; structural contradictions in the supply of cold chain service products.

Under the background of the country's vigorous development of trade and circulation industry and the implementation of supply-side structural reform, our country's cold chain logistics industry is facing a new business environment for survival. Timely promotion of supply-side structural reform of the cold chain logistics industry is an important measure to promote the optimal allocation of resources in the whole industry, reduce the cost of cold chain logistics, eliminate information asymmetry and improve market transparency.

For the supply-side structural reform and innovation of the cold chain logistics industry, it is necessary to promote the in-depth development of the entire industry's business model innovation, so that the business model of the cold chain industry is more diverse, the operation efficiency is more prominent, and the personalized demand is met more timely. In all supply chain enterprise industries, the differentiation is stronger, thus bringing new competitive advantages. The cold chain logistics industry will also gain more sustainable development momentum from the process of business innovation and reform.

1, Community Common Distribution Improves Cold Chain Logistics Operation Efficiency

Cold chain logistics Due to the particularity of its distribution products, the phenomenon of "broken chain" occurs from time to time, especially in the "last mile" distribution. Overcoming the bottleneck problem at the end of the supply chain is the key under the structural reform of the supply side of the cold chain industry. Introduce community common distribution to reduce distribution costs, improve distribution efficiency and service quality, and solve the problem of community "last mile" logistics distribution.

is different from the traditional door-to-door distribution method. The distribution range of distribution personnel is divided into regions according to the distribution of communities, and the intermediate link of regional common distribution sites is added. The main choice is to establish community common distribution service sites for cold chain logistics enterprises, and establish and improve corresponding refrigeration facilities to uniformly coordinate the distribution of goods.

2, the equipment and technology upgrade of fresh food e-commerce cold chain logistics

With the rapid development of fresh food e-commerce and the continuous upgrading of refrigerated food consumption, the huge demand for cold chain logistics is released, and the incremental space of cold chain logistics in our country will be further deepened. However, due to the perishable and perishable properties of fresh products, the loss of products in the cold chain process is higher, resulting in the cost of fresh cold chain logistics being 1-2 times higher than that of ordinary commodities. Few fresh food e-commerce enterprises are truly profitable in the actual operation process.

A brief operation process based on the financial model of a third-party cold chain logistics enterprise is shown in Figure 1.